The Essential Wine Social Hosting Checklist

The Essential Wine Social Hosting Checklist

Hosting a Wine Social is hands down, one of the most enjoyable parts of being a Direct Cellars Representative. They’re all about gathering great people, enjoying great wine, and having a great time!

But to get the most out of your wine social, it’s important to keep a few things in mind. Here’s the essential wine social hosting checklist so you can be sure your next party is a slam dunk:

Invite the Right Number of People

One of the most common mistakes we see representatives making when they get started throwing wine socials has to do with how many people they’re inviting.

We totally get the excitement of hosting a wine social and wanting to invite everyone in your address book. But when it comes to wine socials, you want to take the “Goldilocks” approach — not too few people, not too many people, but just the right number of people.

Look at the space you’re hosting the social in and figure out how many people you can comfortably accommodate. Most socials are simply inviting friends and neighbors over to your home, but some people like to do them after hours in offices and restaurants. Once you know your location, invite a few less than the maximum number and encourage each person to bring a friend — you never know when a few extra people will show up, and you want to make sure you have room if people bring plus ones!

Remember — you’ll hold plenty of wine socials in the future, so there’s no need to invite everyone you know to a single event. Keeping the crowds to the right will allow you to really connect with everyone who attends and will make it a more enjoyable evening for everyone.

Cut to the Chase

The point of hosting a wine social is to share the Direct Cellars opportunity with your friends, family, and colleagues. But after a few glasses of wine, people will be less and less interested in talking business.

That is why, if you want to get the most out of your wine social, you need to cut to the chase.

Now, we’re not saying to jam the opportunity down people’s throats as soon as they walk in. You want people to feel comfortable! Set up a table with snacks, water, and soft drinks, and let people arrive, get comfortable, and mingle for a few minutes before opening the wine. Once everyone is settled, you can open the wine and let your guests know that you will all taste a few wines, have a great time, and talk about Direct Cellars, which is a business you’ve recently started partnering with to make additional income for your family.

It’s super important that you’re up-front about Direct Cellars and the fact that you’re using this wine social as a way to make additional income from the beginning. If you pretend like you’re just hosting a fun wine tasting for friends, no strings attached, and then ask them to make a purchase at the end of the night, they’ll feel tricked and deceived. This is not only a poor strategy for selling wine, but it’s also a quick way to lose the trust and respect of your friends, which we would never encourage.

But when you’re up-front about why you’re hosting the wine social from the get-go, people will appreciate your honesty — and they’ll also be more likely to walk away with a membership!

Be Clear on How Direct Cellars Works

It’s important to be clear during the wine social about what, exactly, you’re doing and how Direct Cellars works. Remember — you’re not selling wine. You’re selling a membership into the Direct Cellars wine club! This helps to set your guests’ expectations and makes sure they understand what they’re signing up for.

Have the Right Supplies on Hand

The most important part of a successful wine social is, of course, the people. But there are definitely other supplies you’ll need to have on hand to make sure the evening goes smoothly!

Make sure you have enough wine glasses for all of your guests. No need to get fancy — even plastic wine glasses will do! You might also want to have a pourer on hand to measure out your 1oz tasting pours.
Next, you’ll want to have your wine tasting notes and your Direct Cellars trifold brochures printed out and available for people to read. That way, they can learn about what they’re drinking and get more information about where the wine came from — plus, it’ll peak their interest in the Direct Cellars opportunity!

You also want to have a few snacks on hand. Again, there’s no need to get fancy here. Just a few things to nibble on is fine. We suggest you go for something savory and sweet, like crackers and cheese, grapes, and apple slices.

And, last but of course not least, you’ll need the wine! When it comes to choosing which wines to sample, pick a variety, but don’t worry about pleasing everyone. Having a few different options and flavors will give your guests plenty of variety and, chances are, they’ll find something they like.

Have Someone Else Talk About the Wine

You’re great at talking about wine and the Direct Cellars opportunity. But one of the best ways to make your wine social even more successful is to have someone else talk about it.
Having someone else get up and speak to your group — whether it’s your spouse, a friend who’s tried the wine, or another representative — is a great way to incorporate social proof and generate more buy-in from your guests. The more people who share how much they enjoy the wine and the opportunity of Direct Cellars, the more likely your guests will think they’ll enjoy it, too.

Go for the Close

After the snacks have been shared and the wine has been poured, it’s time to go for the close.

Direct Cellars Wine Social

It’s SO important to ask for the sale at the end of the night! Not asking for the sale is like opening a grocery store with no checkout counter — it won’t get you anywhere. People will be excited about all the wines they just tasted and about the Direct Cellars opportunity, so you need to make sure you capitalize on that excitement and get people signed up, either as a customer or as a representative.
Wine socials are one of the most enjoyable parts of Direct Cellars. And now that you know how to throw a successful wine social, it’s time to start inviting your friends and family to drink some wine!

Kevin has more than 25 years of management experience in operations, supply chain, business development, marketing, and finance in both the U.S. and international markets. He is Specialized in Direct Sales.

6 Replies to “The Essential Wine Social Hosting Checklist”

  1. Also may not be a bad idea to set up a small display of the wines. You can find a wooden wine box at a local wine store (maybe $5) and display the bottles attractively so your guests see them when they come in. Also, if you’re serving munchies like a cheese board and dried fruits, make that part of the display, too

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